Story of the Orange Box

Whether round, rectangular or square, the iconic Hermès box is an object of desire on its own. 


Its warm citrus colour, which is not listed with Pantone, became symbolic of the house after the Second World War. Have you ever wondered why Hermès  had settled for this shade of orange? Well; its appearance goes back to 1942, when there was a shortage of cream-coloured cardboard boxes. The supplier resorted to what he had left. It happened to be orange. Generations of boxes have followed on since then, becoming the iconic face of the beloved fashion house.



28.09.2022 22:36:00


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